Simplicity
Easily integrates with your store’s web site and shopping cart.
Choice
An inventory of more than 30,000 certified loose diamonds and more than 300 setting styles.
Customization
Customized to match your store’s logo and colors.


Mobility
Responsive design for optimized functionality on your customers’ tablets and smart phones.
Flexibility
Enables 24/7 shopping and selection of thousands of combinations of center stone shapes and ring styles.
Promotion
Creates more store traffic and sales opportunities by widening the customer’s shopping experience.
Adjustable
Complete control over setting your preferences for margins, diamond quality ranges, and more.
Connecting
Promotes consultative selling; strengthens the customer relationships with your store.
Advantage
Empowers customers to easily purchase their ring with the diamond and setting that fits their budget.
