First Choice™ Loose Diamond Search

 

Simplicity

Easily integrates with your own web site, as an embed or as a linked program.

Customization

Customized to match your store’s logo and colors.

Choice

An inventory of more than 30,000 certified loose mined or lab grown diamonds, fancy color diamonds.


Mobility

Responsive design for optimized functionality on tablets and smart phones.

Conversion

Helps your associates qualify each sales opportunity.

Promotion

Creates more store traffic and sales opportunities by widening the customer’s shopping experience.


Flexibility

Complete control over setting your preferences for margins, diamond quality ranges, and more.

Connecting

Promotes consultative selling; strengthens the customer relationships with your store.

Advantage

An expedited response to your customers in finding their right diamond within their budget.