Simplicity
Easily integrates with your own web site, as an embed or as a linked program.
Customization
Customized to match your store’s logo and colors.
Choice
An inventory of more than 30,000 certified loose mined or lab grown diamonds, fancy color diamonds.


Mobility
Responsive design for optimized functionality on tablets and smart phones.
Conversion
Helps your associates qualify each sales opportunity.
Promotion
Creates more store traffic and sales opportunities by widening the customer’s shopping experience.
Flexibility
Complete control over setting your preferences for margins, diamond quality ranges, and more.
Connecting
Promotes consultative selling; strengthens the customer relationships with your store.
Advantage
An expedited response to your customers in finding their right diamond within their budget.
